Naming, verbal and visual identity for Aralez: women’s streetwear manufacturer and retailer.
All in. All ready. Dress your Courage with Style & Grit.
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With its roots in streetwear, Aralez blossoms towards the heights. It is a clothing brand for young high-achieving women. A sisterhood in a quest for success, where upholding identity is their No. 1 non-negotiable.
In Armenian mythology, Aralezes are healing winged spirits. Whenever a battle seems lost, an Aralez would land to concede another chance to resist. As a clothing brand, Aralez champions women’s triumph with an active presence throughout their journey.
