Brand identity for Meld: software development startup in the livestreaming industry.
Livestream your mind & bring your ideas to live.
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Meld is a startup devoted to sealing the reality-imagination gap, believing when devices are no longer the bottleneck, creativity rules it all.
Meld Studio, the company’s debut product, embodies such a calling. It is the first streaming software built from the ground up for Apple Silicon. Meld Studio combines state-of-the-art performance with intuitive tools to deliver a seamless live content creation experience on the macOS.
Right or left brain? With Creative Coding, both!
As in making frames, brand work must enhance the best of its subject. For this project, I picked generative art as the molding. The human-machine interplay as my glue. Logic and Magic, side by side to rivet the best of Meld.
The macOS icon as a storytelling tool.
As new app iterations go live, many possibilities land. The icon—as a narrator of Meld’s story—evolves alongside the app. New updates, more colors.
The icon teases what is next: a better way to blend media sources and turn ideas into creations. The brand monogram holds multiple screens and procedural gradients to compose a scene, the Meld Studio icon.