Brand identity for Ezcati: end-to-end logistics outsourcing for extractive industries.
Logistics for minerals & metals, The Agile Way.
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Ezcati provides end-to-end outsourcing for extractive industries with exceptional agility across Latin America. Part of a bigger corporate group, this new brand bears the name of its founders' family, the Ezcati. It leverages four decades of practice, rising as a leading firm from day one.
Speed plus precision. Ezcati’s visual identity orbits agility. Long-exposure photography, typography with path-blur, evolving shapes, and symmetric arrows, are the actors of its visual system. They reinforce the value proposition and add depth to the message.
The typography of this project features two expressive and organic typefaces, in contrast to neutral modernist fonts. Their selection represents the bespoke aspect of the client’s practice. Both typeface designs are optimal for tight spacing, further referencing Ezcati’s efficient resource usage—one of its cornerstones.
