I'm a Senior Brand Designer with over twelve years of experience in Brand Identity Systems and Creative Strategy.
Based in Balneário Camboriú,
the Brazilian Dubai, they say.
Alright, brace yourselves for this little piece of not-so-humble bragging. It all started in 2014 with hands-on experience at Mirum Agency, where I worked for renowned brands such as Warner Bros., Johnson & Johnson, and HSBC. All while mastering the bread-and-butter of the trade. Win-win, right?
Working on projects for well-known global companies at an early stage was priceless. Amidst countless takeaways, two rise above the rest. First, keep a systems thinker mindset. No action ever happens in isolation. Second, to strive for conceptual clarity. One big idea, one reader, one promise, and one call to action.
Throughout my tenure at local ad agencies, I polished my raw talent for mixing design thinking and brand strategy to create business leverage, enabling clients to gain and maintain a competitive edge.
Consequently, teaming up with small giants like Meld Studio, Clube Gazeta do Povo, and Nakyk felt like the most fulfilling next career move. At Meld, designed the brand identity system and assembled the design team. At Clube Gazeta, conceptualized a white-label version of their discount platform and crafted a modular design system for pitch decks, resulting in an 88.7% growth in the user base through B2B deals. At Nakyk, successfully launched reseller and online channels, leading to a 37% increase in annual revenue and nationwide market reach.
Let's shift our focus from boasting to action. The journey is far from over, and your business could be at the forefront of the next big thing.
Have a project in mind? Shoot a message to allamwithm@gmail.com, and let's get it done.